INDUSTRIES

We only grow health brands.

Every vertical has its own economics, ad-policy landmines, and definition of a good CAC. Pick yours for the specific playbook, benchmarks, and compliance rules that apply.

9 verticalsCompliance-firstSetup in 5 days
Verticals we scale TYPICAL CAC
GGLP-1 & weight loss $180–$400 TTelehealth $150–$500 SSupplements & DTC $40–$200 TTRT & hormone $180–$300 PPeptides ~$200–$400+ MMed spa $130–$285
VERTICALS
9
FOUNDERS SERVED
71+
TRACKED
$153M+
GLP-1 · WEIGHT CARE

GLP-1 & weight loss

Demand is red-hot, but ad accounts get disabled overnight and retention - not CAC - decides whether the model survives.

Typical CAC $180–$400 See the playbook TELEHEALTH · PATIENT ACQUISITION

Telehealth

Most telehealth brands quote consult CAC as if it were paying-patient CAC - and starve their ad account of the 30–60 fresh creatives a month it takes to stay efficient.

Typical CAC $150–$500 See the playbook SUPPLEMENTS · DTC

Supplements & DTC

Health & wellness ROAS fell 15.6% YoY to ~2.12 - the worst-declining category - while supplements pay a 20–60% CPL premium over unregulated DTC.

Typical CAC $40–$200 See the playbook TRT · HRT

TRT & hormone

Google and Meta auto-flag “testosterone/TRT/HRT” ads, so brands leaning on a single paid channel are one policy update away from zero.

Typical CAC $180–$300 See the playbook PEPTIDES

Peptides

Marketing eats ~60% of revenue in many peptide clinics today, often concentrated on one paid channel that shares TRT’s ad-policy minefield.

Typical CAC ~$200–$400+ See the playbook MED SPA · AESTHETICS

Med spa

Leaning on Meta lead-forms alone floods you with junk leads; the metric that actually pays rent is booked-and-showed appointments.

Typical CAC $130–$285 See the playbook MENTAL HEALTH · TELEPSYCH

Mental health

State-by-state prescriber gaps spike CAC unpredictably, and ADHD/stimulant creative faces disapprovals that raise effective CPMs 30–50%.

Typical CAC $200–$400 See the playbook LONGEVITY · ANTI-AGING

Longevity

A high price and a long consideration cycle make cold paid brutal - Forward Health raised $650M and shut down in 2024 when consumer CAC outran LTV.

Typical CAC ~$500–$2,000+ See the playbook FERTILITY · IVF

Fertility & IVF

Optimizing to cheap consult leads that never start a cycle burns budget; conversion takes 2–4 consults per started cycle.

Typical CAC $200–$600 / cycle See the playbook

Ready to lower CAC and scale spend profitably?

A 30-minute call with a senior strategist. Free account audit included. No pitch deck - a written plan you can keep, whether you work with us or not.

Book a free strategy call
30 minutes Free account audit Written plan either way
Book a free strategy call