Landing pages & funnels that convert
We A/B test landers and rewrite hooks weekly so every dollar of traffic lands somewhere it converts - not on a page that leaks.
What you get
- Weekly A/B tests on landers, offers, and hooks
- Message-match from ad to page so quality traffic converts
- Quiz funnels that double as compliant qualification
- Offer architecture tuned to LTV and payback, not just first order
How it works
Funnel & analytics audit · wk 1–2
Instrument the full path (ad → landing/quiz → checkout → rebill), find the biggest drop-off, and baseline conversion rate by traffic source and device.
Funnel architecture · wk 2–5
Build or rebuild the primary path - typically a personalized quiz funnel for condition/product-fit categories - with compliant qualification logic and correct price-reveal timing.
Prioritized experimentation · ongoing
Run a ranked A/B roadmap (hero, social proof, quiz length, price placement, checkout), one high-leverage test at a time, powered to significance.
Post-purchase & LTV · rolling
Optimize the subscription opt-in, first-90-day retention, and rebill experience - where DTC brands lose 60–70% of subscribers between orders 1 and 3.
What you receive
- Funnel audit with drop-off map and source/device conversion baseline
- Personalized quiz funnel (or optimized product path) with compliant qualification logic
- Prioritized A/B test roadmap with hypotheses and required sample sizes
- Mobile-first landing page / system rebuild
- Post-purchase / subscription-retention flow optimization
- Conversion + retention dashboard tracking CVR, AOV, and early rebill rate
Measured on: Landing/quiz-to-purchase conversion rate (by source and device) · AOV and first-order contribution margin · Rebill / retention rate through orders 1–3
Why it’s different in health
Quizzes win in health because fit is the buying decision
Most supplement brands at least double conversion moving from a static page to a quiz funnel; in condition-driven categories the quiz doubles as compliant qualification and conversion engine. But sequencing matters - showing price before the quiz cut one brand’s conversions by 30%.
First-order break-even means the funnel’s real job is retention
Most DTC brands are break-even or negative on the first order (the median public DTC brand ran a −2.4% operating margin in FY2025). CRO that lifts front-end conversion while ignoring the 60–70% who cancel by order 3 optimizes the wrong number - the rebill experience is a CRO surface.
Mobile is where health traffic and drop-off both concentrate
Mobile converts ~2.9% vs ~4.8% on desktop, yet most paid health traffic is mobile. A funnel tuned on desktop quietly leaks its biggest audience - quiz length, tap targets, and checkout friction have to be solved mobile-first.
FAQ
Ready to lower CAC and scale spend profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck - a written plan you can keep, whether you work with us or not.
Book a free strategy call