Free health-marketing calculators
Run your own numbers in seconds - each calculator is pre-loaded with 2026 health benchmark context, so you don’t just get a figure, you get whether it’s good.
CAC Calculator
Work out your true customer acquisition cost and see how it compares to your vertical’s benchmark.
Open calculator →LTV:CAC Calculator
Check your unit economics: lifetime value, LTV:CAC ratio, and payback period in months.
Open calculator →Ad Budget Calculator
Reverse-engineer the monthly ad budget you need to hit a customer target at your CAC.
Open calculator →MER Calculator
Marketing efficiency ratio: total revenue over total spend, the blended number platforms can’t inflate.
Open calculator →POAS Calculator
Profit on ad spend: ROAS after margin, so you scale what’s actually profitable, not just efficient.
Open calculator →Which calculator should you use?
Start with the CAC calculator to size your acquisition cost against your vertical, then run the LTV:CAC calculator to check whether that CAC is actually profitable, since a CAC only matters against lifetime value. When you are planning spend, the ad budget calculator works backwards from a customer target to the monthly budget it takes. To judge whole-account efficiency, the MER calculator shows blended revenue over spend (the number platforms can't inflate), and the POAS calculator layers in margin so you scale what's actually profitable, not just what looks efficient. Every result is directional; verify against your own account, and see the glossary for definitions of each metric.
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