Compliant ad creative, produced in-house
Static, motion, and UGC built for the scroll and pre-cleared against every health platform’s rules - 20+ new variants a month, per partner.
What you get
- 20+ new creative variants per partner per month
- Every asset pre-cleared against health-vertical ad policy
- Tested against an indexed library of winning angles
- 140+ UGC creators across health categories
How it works
Research & angle mining · wk 1–2
Mine winning competitor angles, patient objections, and compliant proof points; build a claims-safe messaging matrix (structure/function language, no disease claims) before any production.
Concept & production sprint · wk 2–4
Produce a first batch of 15–30 assets across formats (UGC, static, founder/expert, problem-solution), each mapped to a hook, an audience, and a compliant claim tier.
Structured testing · ongoing
Test at the hook and concept level, not the tweak level; read hook rate first (does it earn distribution?), then hold rate and cost-per-result, killing losers fast.
Iteration & fatigue management · rolling
Refresh top performers every 2–4 weeks before fatigue sets in, iterating on winning concepts rather than restarting, to keep frequency and CPM in check.
What you receive
- Monthly batch of 15–30+ production-ready ads across static, UGC, and video
- Compliant hook library mapped to audiences and claim tiers
- Claims-safe scripting and on-screen-text review baked into every asset
- Creative testing matrix with hook-rate and hold-rate reporting per concept
- Winning-concept iteration roadmap (variations, hooks, formats)
- Fatigue-refresh calendar tied to frequency and CPM thresholds
Measured on: Hook rate (3-sec views ÷ impressions) and hold rate · Cost per result / CAC of net-new winning creatives · Creative win rate and time-to-fatigue
Why it’s different in health
Volume is a CAC lever, not a vanity metric
The average user sees the same creative ~4.2 times, and at four exposures conversion likelihood drops ~45%; top ads lose ~38% of effectiveness after five weeks. Sustained volume keeps frequency low and CAC flat - and in health every new asset must clear claims review, so a compliant production engine is the moat.
Hook rate is the algorithm’s relevance vote
On Meta, >25% hook rate is table stakes, >30% good, >40% elite - the point where the algorithm rewards the creative with lower CPMs and broader delivery. In restricted health auctions where CPMs are already elevated, winning the first three seconds is disproportionately valuable.
The claim tier is a creative decision, not a legal afterthought
The difference between "supports healthy testosterone" (defensible) and "boosts low T / treats ED" (a disease claim needing drug-level substantiation and FTC risk) is made in the script and on-screen text. Compliance has to live inside the creative brief, not get bolted on at review.
FAQ
Ready to lower CAC and scale spend profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck - a written plan you can keep, whether you work with us or not.
Book a free strategy call