What’s allowed, by platform and vertical
Every health vertical hits a different wall on every ad platform. Pick your exact combination for the certification, prohibited claims, rejection triggers, and the compliant way to still advertise. Verify against live policy before launch.
GLP-1 & weight loss
GLP-1 & weight loss on Meta
Naming the drug without active LegitScript + Meta authorization.
Read the rules →GLP-1 & weight loss on Google
Naming or keyword-targeting drug terms without certification.
Read the rules →GLP-1 & weight loss on TikTok
Any weight-loss/fat/GLP claim in a Western market.
Read the rules →Supplements & DTC
Telehealth & Rx
Telehealth & Rx on Meta
No active LegitScript + Meta authorization while promoting Rx.
Read the rules →Telehealth & Rx on Google
Rx services without LegitScript + Google certification.
Read the rules →Telehealth & Rx on TikTok
Any consumer-facing Rx promotion.
Read the rules →TRT & hormone
TRT & hormone on Meta
Reads as anabolic-steroid or HGH promotion.
Read the rules →TRT & hormone on Google
Naming testosterone/hormone drugs without certification.
Read the rules →TRT & hormone on TikTok
Naming testosterone or hormone therapy anywhere in the ad.
Read the rules →Med spa & aesthetics
Med spa & aesthetics on Meta
Botox/filler/CoolSculpting before/after side-by-sides.
Read the rules →Med spa & aesthetics on Google
Rx injectable brand names in keywords or headlines without certification.
Read the rules →Med spa & aesthetics on TikTok
Before/after content anywhere in the video.
Read the rules →Don’t risk a disabled ad account.
We review every account and asset against these platform rules before launch - the single biggest thing generalist agencies get wrong in health.
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