Paid media for health & telehealth brands
Meta, Google, and TikTok acquisition run by senior strategists who only work in health - so spend scales without tripping a policy landmine.
What you get
- 24% average CAC reduction in the first 30 days
- Compliant account structure reviewed before every launch
- Clean, server-side attribution so you scale on real numbers
- Spend bands that expand only as efficiency holds
How it works
Account & tracking audit · wk 1–2
Audit ad accounts, LegitScript status, Conversions API coverage, event match quality, and the blended-vs-platform ROAS gap before touching spend. Map real CAC by condition - not the consultation CAC.
Structure & measurement build · wk 2–3
Consolidate campaigns for Advantage+/broad targeting, deploy CAPI with deduplication, set the attribution window, and stand up a blended-MER dashboard as the true-north metric.
Controlled scaling · wk 3–8
Scale winning audiences and creative while holding cold-audience frequency under 3.0; expand from Meta into branded/non-branded Search and retargeting only where CAC holds at or below vertical benchmark.
Incrementality & efficiency · ongoing
Run geo-holdout and conversion-lift tests to separate incremental spend from spend claiming credit for organic demand, then reallocate budget to what actually causes revenue.
What you receive
- Full-funnel account restructure (Meta + Google Search + retargeting) with naming/UTM conventions
- Conversions API / server-side tracking with event deduplication and EMQ monitoring
- Blended MER + platform-ROAS reconciliation dashboard
- CAC-by-condition model separating consultation CAC from paying-patient CAC
- Weekly optimization cadence with documented kill/scale rules and frequency guardrails
- Incrementality test plan (geo-holdout or conversion lift) with read-out schedule
Measured on: Blended MER / true CAC (bank-account math, not platform-claimed) · CAC payback against contribution margin · Incremental ROAS (holdout-verified), not platform-reported ROAS
Why it’s different in health
Consultation CAC is not patient CAC - and the gap is ~2×
Cost per booked telehealth visit runs 40–60% below cost per first prescription. Brands that budget against consultation CAC discover the real number the month they scale. We model fully-loaded paying-patient CAC per condition from day one.
Platform ROAS lies harder in health because the auction is thin
Meta overstates ROAS ~28% on average and blended platform inflation runs 30–40%. In restricted health verticals with fewer eligible advertisers, over-attribution compounds - a wide platform-vs-blended gap usually means you’re paying to reach demand that would convert anyway.
CAC by condition is not one number
ED runs ~$70–140 fully-loaded, hair loss ~$90–170 (but a 4–6 month results window stretches payback), and ADHD/mental health $200–400. A single blended target across conditions overspends on the hard ones and underspends on the easy ones.
FAQ
Ready to lower CAC and scale spend profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck - a written plan you can keep, whether you work with us or not.
Book a free strategy call