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CAC calculator

Work out your true customer acquisition cost, then see how it stacks up against 2026 health-vertical benchmarks.

$
Your CAC
$227
Within the typical range for your vertical.

Runs entirely in your browser - nothing is stored or sent. Benchmark ranges come from our 2026 health-vertical benchmarks (methodology and sources there); they’re directional - verify against your own account.

How CAC is calculated

Customer acquisition cost is fully-loaded spend divided by the customers that spend bought. The trap is counting media only: creative and fees are part of what a customer really costs.

  1. Total your acquisition spend. Add media, creative production, and the agency or team cost attributable to acquisition for one period.
  2. Count new customers. Count the new customers or patients acquired in that same period.
  3. Divide spend by customers. CAC = total acquisition spend ÷ new customers. $50,000 across 220 customers is about $227.

How to read your CAC

CAC only means something against lifetime value. A $250 CAC is excellent for a GLP-1 program at $299/month and fatal for a $29 supplement. Once you have your CAC, check your LTV:CAC ratio - aim for at least 3:1 - and see the full benchmarks by vertical.

FAQ

CAC = total acquisition spend ÷ new customers acquired in the same period. Include ad spend, agency/creative fees, and tools - not just media - for a fully-loaded number.

For a fully-loaded CAC, include paid media, creative production, agency or team cost attributable to acquisition, and martech. A media-only CAC understates what a customer really costs.

It depends on your vertical and LTV: supplements target sub-$40–$200, telehealth $150–$500, GLP-1 $180–$400. The number only matters against LTV - aim for an LTV:CAC of at least 3:1.

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