GLOSSARY
HIPAA-Compliant Marketing
What is HIPAA-Compliant Marketing?
DefinitionHIPAA-compliant marketing means health data (conditions, prescriptions, intake answers) is not shared with ad platforms absent a Business Associate Agreement and explicit authorization. Standard pixels on health pages routinely violate this.
GoodRx ($1.5M) and BetterHelp ($7.8M) were penalized by the FTC for sending intake and prescription data to Meta/Google - deceptive because their privacy policies promised otherwise; by industry estimates, pixel violations have cost healthcare $100M+ since 2023.
Related terms
Ready to lower CAC and scale spend profitably?
A 30-minute call with a senior strategist. Free account audit included. No pitch deck - a written plan you can keep, whether you work with us or not.
Book a free strategy call 30 minutes Free account audit Written plan either way