Quiz Funnel
What is Quiz Funnel?
In health the quiz usually is the intake: a hormone brand swapping a static lander for a 12-question eligibility quiz is moving the medical intake forward in the funnel, exactly where 40–60% of motivated clickers are lost across AdBoost Health partner accounts. The same internal bars apply (above 25% of lander visitors starting the flow, above 50% completing it), so every question that doesn’t change the recommendation or the clinical decision is paid-for attrition. Quiz answers are also health data: after the FTC’s GoodRx ($1.5M) and BetterHelp ($7.8M) actions in 2023, they must never reach ad pixels, so keep quiz events server-side and stripped of answer content.
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