GLOSSARY

Landing Page Conversion Rate

What is Landing Page Conversion Rate?

DefinitionThe percentage of landing-page visitors who convert (purchase, book, or start a subscription) - the multiplier that decides whether a given CAC is survivable.
FormulaCVR = Conversions ÷ Landing page visitors

For telehealth the single page number hides a two-stage funnel: across AdBoost Health partner accounts, intake flows lose 40–60% of motivated clickers, so the internal bars are lander-to-intake-start above 25% and intake completion above 50%. Run it on a weight-loss lander taking 1,000 clicks: 25% starting intake and 50% finishing yields 125 completed intakes, and every five points of intake completion recovered moves CAC more than most media optimizations. If paid CAC is over benchmark while the ad metrics look healthy, audit the lander and intake flow before touching the campaigns.

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